The past few weeks I have been researching for a major motion graphics piece contracted by one of our clients. After a while I noticed all effective works had a very clear and crafted style, in concept and cinematography. Exhibit A

Every stylistic aspect of motion graphics needs to aid in the feeling and message of the piece. Everything from the muted colors to the split screen shots helped create the mood of wonder and allow the viewer to become more engaged with the piece. It sounds obvious but its  surprising  how little it is used in application. Motion graphics are still riddled with stock images and white backgrounds, not to mention the abuse of gradients and drop shadows.  The main reason for using motion graphics in the first place is because of its amazing ability to convey information visually.

My best bit of advice, When doing research on different styles jot down observations you notice . What is the color scheme? Muted or contrasting? what types of shapes are reoccurring? Are most the shots wide or close? How does the camera move from one point to the other? If you have to go, back and watch an animation frame by frame(it really helps). A great way to create better design is to understand how to look at design better.