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	<title>The Rocket Ride &#187; business smartphone</title>
	<atom:link href="http://www.rocketpopmedia.com/blog/tag/business-smartphone/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rocketpopmedia.com/blog</link>
	<description>Thoughts, ramblings, and handy stuff spewing from the exhaust of the Rocket Pop!</description>
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		<title>Not use the iPhone for work?  I wasn&#8217;t surveyed.</title>
		<link>http://www.rocketpopmedia.com/blog/not-use-the-iphone-for-work-i-wasnt-surveyed/</link>
		<comments>http://www.rocketpopmedia.com/blog/not-use-the-iphone-for-work-i-wasnt-surveyed/#comments</comments>
		<pubDate>Tue, 05 May 2009 01:42:27 +0000</pubDate>
		<dc:creator>Scott Dickens</dc:creator>
				<category><![CDATA[Marketing and PR]]></category>
		<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Software and Gadgets]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[business smartphone]]></category>
		<category><![CDATA[Rocket Pop]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Scott Dickens]]></category>

		<guid isPermaLink="false">http://www.rocketpopmedia.com/blog/?p=152</guid>
		<description><![CDATA[I read the NY Times when I have the chance, and this article caught my eye.  It claims that fewer [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-153" href="http://www.rocketpopmedia.com/blog/?attachment_id=153"><img class="alignright size-full wp-image-153" title="iphone190" src="http://www.rocketpopmedia.com/blog/wp-content/uploads/2009/05/iphone190.jpg" alt="iphone190" width="190" height="233" /></a>I read the NY Times when I have the chance, and this article caught my eye.  It claims that fewer than 30% of iPhone users do work with their iPhones. I beg to differ.  Maybe I don&#8217;t represent the masses of users, but in the course of my work, I use the following native apps on my iPhone:</p>
<p>Phone<br />
Mail (I use my iPhone mail reader almost exclusively, especially to weed through the first check of the day &#8211; SO easy to sort and delete on the iPhone!)<br />
SMS Text<br />
iCal Calendar<br />
Photos<br />
Camera<br />
iPod (for instructional podcasts, entertainment in the office, transferring and previewing online video files, etc)<br />
WeatherBug (if its going to rain all day, I&#8217;m not dragging my camera crew around looking for exterior shots at Lewis Ginter)<br />
YouTube (to preview productions online, provide comps to clients, etc)<br />
Maps<br />
Safari (I develop websites, mobile apps, etc)<br />
OmniFocus (CRM software)<br />
App Store (to keep everything up to date)<br />
NY Times (market info and continuing education, research&#8230;like this article)<br />
USA Today (see above)<br />
Newser (ditto&#8230;)<br />
Pingle (for updating social networks, blogs, etc)<br />
Facebook (I develop social media brands for local businesses, mobile apps)<br />
Twitteriffic<br />
Tweetie<br />
Twittelator<br />
LinkedIn<br />
MySpace (just to test output for social media clients)<br />
WordPress (for updating this blog, duh)<br />
Yelp (to decide where to take clients to lunch, buy supplies, etc)<br />
Google Earth (to figure out terrain, accessibility, directions to meetings, etc)<br />
MProfs (great marketing newsletter!)<br />
Huff Post (news, market research)<br />
Mashable (market research)<br />
TWC<br />
Joost (video streaming site, testing, etc)<br />
Stitcher (for creating panoramas &#8211; great for panning in video!)<br />
Air Sharing (for exchanging files to and from remote locations and my home office)<br />
iHandy Level (for leveling tripods and cameras on-site)<br />
Flashlight (for when we drop a bolt in a dark, smokey bar before a music video shoot, right Josh?)<br />
vCardMailer (like beaming a contact for Treo and Blackberry owners)<br />
Remote (for controlling Keynote presentations)<br />
iRecorder (for site notes, ideas in the car, etc)<br />
Tasks<br />
Clock (countdown timers)<br />
Loopt (for finding other crew members in a crowded site)<br />
&#8230;and there are more web shortcuts as well&#8230;I won&#8217;t completely bore you.</p>
<p><a rel="attachment wp-att-156" href="http://www.rocketpopmedia.com/blog/?attachment_id=156"><img class="alignleft size-medium wp-image-156" title="iphone-business" src="http://www.rocketpopmedia.com/blog/wp-content/uploads/2009/05/iphone-business-232x300.jpg" alt="iphone-business" width="232" height="300" /></a>But you get the picture.  If my iPhone is in my hand, it&#8217;s in use, most likely for work-related activity.  But it&#8217;s so much MORE than a phone.  I seldom use the phone functions on the iPhone.  Less than 25% of my time, I would guess (and I use it for SALES!)</p>
<p>I rest my case, but again&#8230;I don&#8217;t know how &#8220;typical&#8221; a user I am, but I know plenty of other people who use them for business, and that number will only increase with further app development, further integrating it into business/server-class applications for larger workgroups.  It&#8217;s already happening.  The next rev of the iPhone should be a pretty major release as well&#8230;and I&#8217;m sure I&#8217;ll have one.</p>
<p>Another rambling from the exhaust of the Rocket Pop!</p>
<p>Scott</p>
<p><em>I referenced the following sources:<br />
<a href="http://blog.compete.com/2009/04/29/iphone-smartphone-personal-business-usage/" target="_blank">http://blog.compete.com/2009/04/29/iphone-smartphone-personal-business-usage/</a></em></p>
<p><em><a href="http://bits.blogs.nytimes.com/2009/04/28/apple-iphone-owners-dont-use-it-for-work/" target="_blank">http://bits.blogs.nytimes.com/2009/04/28/apple-iphone-owners-dont-use-it-for-work/</a></em></p>



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